 Nice bag ... from communism to celebrity spruiking, former soviet leader Mikhail Gorbachev is the new face of luxury label Louis Vuitton / AP |
FORMER Soviet leader Mikhail Gorbachev is among a batch of fresh new faces to promote luxury label Louis Vuitton.
Gorbachev will appear in a new ad campaign for the French label alongside former tennis stars Steffi Graf and Andre Agassi, and French actor Catherine Deneuve, Vuitton said today.
Shot by photographer Annie Leibovitz, the ads focus on travel - a "core value" for the company that started in 1854 as a trunk-maker, the Associated Press reported.
Gorbachev is featured in a car, a Vuitton bag at his side and the Berlin Wall in the background.
Graf and Agassi are shown snuggling in a hotel room bed while a vampy Deneuve sits on a Vuitton suitcase in a foggy train station.
Vuitton said it was making donations to former Vice President Al Gore`s The Climate Project to fight global warming and Green Cross International, founded by Gorbachev to promote sustained development.
The campaign will appear in magazines in September.
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