More flash than cash ... a pub is in strife over plans for a "No Undie Sundie", promising a $50 drink card if women hang their knickers over the bar and free drinks to those who flash their bras.
A MELBOURNE pub offering free drinks to women who remove their underwear will be investigated by liquor licensing authorities.
The Saint Hotel in St Kilda is hosting a No Undie Sundie event this weekend, promising a $50 drink card if women hang their knickers over the bar.
And if women flash their bras or underwear at bar staff, they`ll also get a free drink.
The promotion has been labelled irresponsible, offensive and sexist.
Advertisements for the event on Sunday show a partially exposed Britney Spears getting out of a car.
Sex assault counsellors were outraged, saying it put young women at risk.
Liquor Licensing Victoria director Sue Maclellan said an inquiry would start immediately.
"On the face of it, it looks like an inappropriate liquor promotion and we will be investigating with a view to banning it," Ms Maclellan said.
The Fitzroy St pub was caught up in another controversy in June when it employed a dwarf to pour free liquor down the throats of drinkers.
The No Undie Sundie advertisement, which has appeared in street press and online, includes off-colour language.
Melbourne Centre Against Sexual Assault spokeswoman Carolyn Worth said the promo was stupid and dangerous.
"It sends a very bad message, and it is one made very explicit," she said.
"It`s almost an invitation to sexual assault."
Ms Worth said one in five women and one in 20 men had experienced sexual violence since the age of 15.
"The Saint is really pushing the barriers," she said.
"A free $50 drink card is a lot of drink. That`s five of their cocktails."
Port Phillip mayor Janet Cribbes said she would consider referring the organisers to the Advertising Standards Bureau.
"The ad is bordering on being pornographic," Cr Cribbes said.
"It fuels the fire for irresponsible drinking, irresponsible behaviour and puts young women at risk and makes them more vulnerable to sexual assault.
"I`d thought they (Saint management) would have learnt their lesson from the dwarf episode. We`ll be paying them a visit soon, I`d say."
The Saint management did not respond when asked for comment.
The event is run by Birdhouse promotions. An ad for No Undie Sundie on the organisation`s website vanished late yesterday.
More flash than cash ... a pub is in strife over plans for a "No Undie Sundie", promising a $50 drink card if women hang their knickers over the bar and free drinks to those who flash their bras.
Today`s Top Picks
The ego has landed - Labor Malcolm Turnbull is a self-obsessed silvertail and his ego will not go down well with voters, says Labor.
So, the moral of the story is we should protect women stupid enough to remove their underwear for $50 worth of alcohol from themselves?I guess we're going on the assumption that any woman who is prepared to take up the offer isn't already giving the "wrong messages" to the men at the establishment...Then there's the matter of how inappropriate it is to give out free drinks for showing off what you can see at any one of the many Australian beaches for free. The management clearly is nuts to give away drinks for that. Don't they know summer is just around the corner?
Posted by: Joe of WA 3:23am today
So why not send some inspectors on the day to see if the Responsible Service of Alcohol laws are being enforced then. If they aren't fine them or shut them down. Easy as that.
We welcome your comments on this story. Comments are submitted for possible publication on the condition that they may be edited. Please provide your full name. We also require a working email address - not for publication, but for verification. The location field is optional.Read our publication guidelines.
Submit your feedback here:
Search for more stories on this topic on Newstext, our news archive service. Click here
